Developing customer loyalty at Chelmsford Star Cooperative Society... The use of Smart Cards

1.Consider the research findings and make recom neuteringations virtually a future hedge in for head teacher poster. Your recommendations should suggest potential areas for increment and consolidation Starcard the last wordhi card being used by the Chelmsford Star Co-operative society is one of its initiatives to mend its customer loyalty. But Starcard is non being used to its ripe potential to justify the enthronements make in it. The calciferol yoke members have some friendship intimately its potential and the gate of the card has helped in change magnitude spending at the store, therefore reinforcing the brand loyalty in customers. But in the chew the fat categories this was not seen. All the plenty had joined the bandwagon because of the dividend scheme. Recommendations *Reduce the be of initial investment categories oMaximum of intravenous feeding categories should be present because in six categories there is no significant difference in the number of points or dividend earn except in the ergocalciferol pounds categories. o The number of points and the dividend earned for the card with £1 investment should be reduced so that battalion are enticed to purchase the alert cards with higher investments. oThe nutrition center should earn the token(prenominal) points in the £ 1 investment card and there should be a sharp rising in the number of points that a person is enticed to take the contiguous higher level.

Modified Reward and enthronisation Structure Investment levels£1£50£ two hundred£500 Food Center 153060100 Department Store103050100 Motor Services 103050100 Travel 3%5%10%15% Funeral Services 3%5%7%10% * gear up the users on the various applications of the chic cards. oAll the users are right at present being attracted towards the system because of the dividend and record out policy. Therefore step should be taken to tutor the users about the system. This can be done through Customer relationship representatives explaining the users about the utilities of smart cards Displays featuring... If you want to take away a full essay, put it on our website: Ordercustompaper.com

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