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modification your mind, choose your moodMagazines, members of the print media family, have entered the twenty-first century in a state of confusion. Although they atomic number 18 inactive very much ink on paper products, magazines also reaches people on websites, they are only if available in digital form on the internet. At the resembling time, magazine dress, which information organized by topic and theme in an entertaining manner, has been borrowed by television. Thus the magazine is a media product, a ordinary of communication, and a communication format. Understanding what magazines are and how they have evolved from their beginnings is one of the rattling things in understanding what they are today. Many people nowadays enquire the question what differentiates a magazine from a newspaper? Actu eithery it is a necessary question, since in contemporary publishing it is sometimes difficult to cope between the two. Generally, a magazine is a published less frequently t han a newspaper. It is also manufactured in a different format usually on better quality paper, bound rather than however folded, and with some kind of cover. Magazines today then retain their traditional functions. They are a major medium of surveillance, often delivering information ahead of the pass off of the media. Some magazines same(p) Time, are intended generally to inform and others like Playboy, to entertain. However, among the various functions served by magazines in contemporary society, the most notable is still correlation. This refers to interpreting society and its parts, projecting trends, and explaining the meaning of the news by pitch together fragmented facts. The magazine from which we will be discussing an advertisement is categorised as a consumer magazine, called SHAPE. Shape has a specific target audience, mainly woman trying to live a healthy life. This magazine has all kinds of articles, including low-calorie recipes, methods of exercising and ways t o dress to look fit. The types of advertisements they publish are by and large related to health beauty, skin, food and many more. While skimming done this magazine, an ad caught my attention. On a white background, starting from the top freeing vertically three simple words combine to from the first half(a) of the slogan "Change your mind" printed in Times new roman, and in black. Slightly beneath it, a color palette make-up typesetters case with five circular colors lime, orange, green, brown and pink. They are in a metal case, with an eye shadow brush (pinceau).