Media; Levi Jeans Campaign Essay example -- essays research papers

wherefore in your opinion, was the Levi Strauss 501 campaign so thriving?The Levi Strauss 501 look upising campaign was so successful in 1984-1990 as it attracted the typical American teens selling independence, grammatical gender and physical good looks, representing the perfect figure and tree trunk. It illustrated a complete life style to the teenagers world. Admiring the fantasy of idols James Dean and Marlon Brando, all connecting to the Levi abuses (jeans) in the adverts, giving the photo of a sensual, bouncing radiant aspect, to the gazed audience. Falling for the act, teens still continued to sully the different types of jeans, whilst new ideas were being designed. People realise now it was reasonable a pretence illusion. Although these shams still occur in adverts today.In the advert The Launderette, it begins straight away with music, then a view of a Korean soldier standing outside, indicating the war had just ended. Hes put there as a parallel to the Levi guy, hes not as laid okay At first the television camera doesnt focus on the Levi guys face, giving whodunit and intrigue to the viewers. Entering into the steamy launderette, eitherone turns and stares. Staring is the usual old, slob-like husband, one hired man holds a cigar, whilst in the other sits a beefy, dripping hamburger Noticing his entry, the Levi guy slyly removes his cool sunglasses, revealing his smiling face. With the dark, slick back hair, a dream to every girl. Dull lighting among the other customers symbolizing their school lives, whilst innocently he places his clothes into the apparatus . Unusually he puts stones into the machine along with his clothes, thinking nothing of the matter. Glaring at him is the average homemaker with her children observing closely.Sliding his jeans off, there is a close up on his backside- revealing the one and only red Levi tab, showing they are nicely fitted, encouraging the opposite sex. Steam evaporates around him, sexuality dif fuses in the area. Red, discolour and blue colours surround the launderette corresponding to the American flag- the jeans work to America All attention on him, he turns round in white boxer shorts, attracting people to buy them and causing his brown, toned body to glisten. Typical, normal girls, giggle together, as he sits down in the warmheartedness of the waiting seats. Above him a bright orange border encloses him. Expressing his delightful, healthy life. ... ... always zoomed in on. Typical American items are benefited. Like the trounce and denim jackets are repeated. Golden, happy endings diffuse into the sunset. Skyscrapers tend to appear in the background. Steam is generated by the large amount of heat and passion in the ads. At the end of all advertisements, a slogan is concluded. For example The peck ups one is separate the man from the boys. Relating to the story. Also the Levi tab is expressed every time. It is the trademark of the jeans.The adverts were only shown in the U.K, they were not performed in the U.S.A. The U.K is continually unsaved by Americas products and images. The T.V media continues to blitz our minds. In the adverts, people dont take the visual images with a critical, impartial eye. So they will remain to poke out on believing the false acts, and buying the products. Advertisements should not be held back though as then no industry would have a boost in making money from the publicity, so then no company could afford to make quality merchandise.The Levi campaign was so successful then but not as much now, to what it was. It managed to succeed in making jeans a fashion statement (which they still are).