Case Questions for Product and Brand Management

American submit 1. What explains the American Express fliers succeeder oer the past fifty years? 2. What challenges heart the American Express card in 2008? 3. Delineate and rank in order the various growth options open to the American Express card. 4. How is an impending economic recession likely to affect the revenues and profits of the American Express card? ruddy cop 1. What created Red Bulls success? What is the core franchise and benefit? Has the products positioning changed over time?What is the role of alcohol mixing in Red Bulls success? 2. What is Red Bulls success polity? For which kind of product/beverage categories will this formula work? How does Red Bull know when to turn on the advertising? What metrics would you social function to make this judgment? 3. Why did the first UK launch go crooked? 4. What changes were made for the US market? Should other changes be considered? 5. Assume uncollectible competition is coming. How can Red Bull affect its franchise? What actions would you pep up? 6. What should Cokes competitors do?Coke? Pepsi? Anheuser-Busch? 7. If you were an investor in Red Bull, would you ram your money and run or wait for the long haul? Starbucks 1. What is Starbucks outline? 2. Given your assessment of its competitive premise, how should it leverage its resources and capabilities to achieve its growth documentary? 3. How will you respond to McDonalds offer? 4. Now that Starbucks is entering India, what stigmatization strategy would you recommend to the Starbucks management to establish the Starbucks brand in the Indian market?