Company Of Nike

IV. Strategies Upon careful analysis of Nikes strengths, weaknesses, opportunities and threats, we focused on developing strategies that would strengthen Nike in terms of merchandiseing, dissemination, and management. Distribution 1) Strengthen distribution in regions where Nike is currently losing sales, these include footwear in the U.S. function; and footwear, apparel, and equipment in Americas region. A great with these, a strategy of cracking emerging markets in developing countries (e.g China) is also to be implemented. smooth access to Nike products would moment in higher sales and revenues. 2) skeletal frame more(prenominal) specialisation stores or consignment with some separate existing local potency stores catering to specific feature need like Stoked, Inc. for skate/wakeboarding/snowboarding, Surfworld Co. for surfing and other weewee sports, Golfers pickax for golf, etc. Providing for different sports needs enlarges Nikes followers. 3) Give a mor e aggressive invite on online stores and allow consignments with other existing specialty stores in this industry like www.skateboard.com and www.ccs.com for glide (Hurley), and www.iloveyoga.com for yoga and other women dominated activities, etc. Going into e-commerce can increase sales because of increasing lucre users.

Marketing 1) Develop marketing strategies that would elevate push its products to its several(a) target market. a) Sponsorship of kid-friendly programs to widen the customer shank of the target market of kids-adolescent like after school programs and summertime/winter programs. (Hurley in s ummer skateboarding, surfing lessons, and sn! owboarding lessons in winter, impress Golf Technologies in golf lessons, and other such subsidiaries in soccer, basketball, baseball, and other programs). identify children and youth to make them life long Nike followers. b) Internet users rescue continuously increased due to advancements in technology. Nike has to be more aggressive in advertising done the internet and euphony videos that would...If you want to get a all-inclusive essay, order it on our website: OrderCustomPaper.com

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