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Marketing Mix| 2011 instrument panel of Contents Contents Table of Contents2 family History3 Market segmentation and targeting5 Market positioning6 harvestion Life Cycle7 New ingathering development9 branding and Brand Strategy10 Online marketing11 Advertising12 Sales promotions13 global Marketing14 Conclusion and recomindations16 Bibliography17 company History The NIVEA® brand is one of the well-nigh recognized pare and beauty care brands in the world. NIVEA crème was set-back introduced in 1911 and the NIVEA brand now extends to 14 product ranges worldwide from solarize care to facial moisturizers, deodorant and exhibitor products. (Nivea.co.uk) 1911 was the year NIVEA Creme was born(p). It owes its development to the product Eucerit. After decades of research Dr. Isaac Lifschütz discover this subverter emulsifier, which meant that a product was now addressable which could combine an quick substance, fat and water to give a stab le al-Qaida for ointments. The highly creative Dr. Oscar Troplowitz of the Beiersdorf company utilize Eucerit, originally discovered for the medical field, as the base for a altogether clean kind of cosmetic cream. Shortly later on its invention, in December 1911, NIVEA Creme was sold in a lily- bouncingred tin.

The visionary decoration of green tendrils reflected a popular esthetic apparent motion of the period. (Nivea.co.uk) In 1919 the NIVEA assortment was expanded by the first NIVEA Soap. (Nivea.co.uk) In 1922 the first NIVEA product specifically for men was actual: The NIVEA neaten soap, a foreru nner of the Shaving foams and gels. (Nivea.c! o.uk) In 1924 a totally new advertising style for NIVEA was developed. In the atomic scrap 63 of the twenties state were hungry for tone. They sine qua noned to live life to the full. The brand NIVEA, already appealing to active people was completely relaunched both in packaging and in advertising. deplorable and livid became the colours now representing the brand. Instead of showing dandyish ladies...If you want to get a full essay, order it on our website: OrderCustomPaper.com

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